Beroe Inc. was founded and is jointly promoted by Vel Dhinagaravel, Robert Handfield (Founder Director - Supply Chain Redesign and Bank of America, Distinguished Professor of Supply Chain Management - NC State University) and Mitch Javidi (CEO - The Catevo Group).

With increasing globalization and market volatility, Market Intelligence has become a critical need for organizations. In a study that Beroe’s founders conducted, it was identified that Market Intelligence was one of the top areas of concerns for CPO’s. This was because most current MI sources were generic in nature (with one standard report shipped out to all clients, regardless of their scale/strategy/requirements), often out of date and sometimes inaccurate.

Hence, we built Beroe to be the premier provider of customized Market Intelligence. Beroe Source, Beroe Green, and Beroe Risk were subsequently formed to cater to specific supply chain issues faced by a growing clientele.

Beroe is headquartered in the Research Triangle, North Carolina, USA.